Thanks to everyone who sent super supportive emails on the new snail mail club!

It's been so much fun, you can see the progress here!​

I also ecently received a lovely IG post from a student about SEO; the same day, Google announced a radical change in its strategy.

​You can read about it here ​

Ironically, my Google traffic is growing despite doing nothing different, apart from optimizing the same way I did 4-5 years ago!

And interestingly, my blog's revenue has picked up recently too- weird eh?

Anyway, I'm seeing people are losing their minds over the recent news from Google :

Chatbots are replacing Google searches, eliminating the need to click on blue links and tanking referrals to news sites!

Is this the end of SEO and Google traffic??

My honest thoughts? No

And even if I'm wrong, it's still not news that bothers me, and it shouldn't bother you either

4-5 years ago, when I was getting over 150,000 visitors a month from Google, I'd probably lose my shit, rip a bald patch out of my hair, and proclaim blogging is dead

This is because the majority of my traffic came from Google, and income from programmatic ad revenue, like Mediavine

But I got REALLY fed up with the constant algorithm shifts

Then decided to follow best SEO practices with my articles, and crack on with more long-term sustainable traffic and income strategies to diversify and give me peace of mind.

If you are currently at the ripping a bald patch out of your hair stage, here's why I think everyone should calm their tits:

1 - A LOT of people HATE AI chatbots and won't use them.

Many don't even know how. The panic online is driven by tech Twitter and marketing bros, not your actual audience.

Do you think my mum and aunts use AI chatbots?

They can't even remember their Hotmail passwords (real story - I spent 5 hours trying to reset and regain entry into my mum's email account. We failed)

2 - The UK has just given media websites the legal power to block Google from using their articles in AI search.

This is a big deal. Other countries are watching, and regulation is coming.

AI search is nowhere near as settled as the doom-merchants would have you believe.

I think this stuff takes time, and it's not as drastic as everyone thinks it will be (but what do I know eh?)

3 - People will still look for the blue links, so it will still exist despite what Google says

Have you tried using AI overviews? They suck

I still click on traditional news sites and blogs, and I know many others do too.

4 - AI search still sends traffic.

Even when AI Overviews appear, people click through for the full picture, to buy something, to book something, or because they don't trust a chatbot with their holiday/health/money.

Again, this is me and everyone I know, all humans searching for real content online.

5 - If Google traffic disappears tomorrow, what's your plan?

Email lists, Pinterest, YouTube, social, direct search... aren't backup options; they should be your WHOLE strategy

They are what will save you from ripping your hair out.

If you are on the Google traffic gravy train right now, you won't want to hear this, but I am going to say it anyway:

The bloggers thriving right now built multiple traffic sources years ago. You can do the same.

Feel the pain first, and build it, or you will be forced to build it with a bald patch form stress, like me.

I was cruising and enjoying the easy SEO traffic and ad income until HCU came along, and I HAD to diversify

It was to diversify or go back to a corporate job

No thanks

Can't face Rob the Rambler at the water cooler complaining about his debt and lack of dating options (another real story O_O Good morning! I'd say. he'd reply - we will see how good the morning will turn out. Total energy vampire he was, yuck)

Anyway, with the fear of another conversation with Rob, I put my commitment phobe tendencies to good use, took my eggs out of Google's basket, and learned Pinterest traffic, email traffic, social media traffic, then affiliates, digital products, sponsorships, and workshops

I learned it all little by little, and the ground under my blog felt more stable and stronger

I don't freak out when I hear Google updates anymore

I simply do not care, it doesn't affect me or my income anymore

6 - The content that wins in an AI world is the same content that always won

This is genuinely useful, specific, experience-led stuff that a chatbot can't replicate.

First-hand knowledge, real opinions, actual photos from the place you visited.

That's our edge

Speaking of content, there is a girl who uses copy-and-paste AI for ALL her IG captions, emails, and content, and she rants and raves about connection and authenticity

She sounds like a robot, and it really puts me off her content.

Sometimes when I see *another* generic heartfelt post, I can't help but roll my eyes

Makes me think about my content and how I can do better. Just something for you to think about

Look, I get the panic, it's another big change, and we hate change

But the fix isn't to chase every new algorithm update; instead, you need to build something that doesn't collapse every time Google sneezes.

If you want help doing exactly that, Elevate Your Emails is the place to start.

I walk you through how to build sustainable traffic and income that doesn't live or die by whatever Google decides to do next.

You can write from the heart in your emails and earn from it too. and build up a loyal community of subscribers, even if you are starting from zero

• ​ELEVATE YOUR EMAILS ​

And if you want to go one step further and stop relying on ad revenue altogether, my course How to Make $1000 in Digital Products shows you exactly how to create and sell your own digital product -so you get paid directly by your audience, no algorithm required.

But I want to hear from you

How are you feeling about all this Google news?

Panicking, unbothered, or somewhere in between? Hit reply and let me know. I read every single one.

Just hit reply and tell me.

I read every response.

Talk soon,

Thanks for reading

Aisha Preece from Outandbeyond.com​

PS: I share my bare minimum low-effort strategy to grow my blogs on my Instagram stories — if you want more behind-the-scenes like this, come hang out: @aishapreece​

PPS: The snail mail business I've just started is in full swing! I have just about finalized everything and did a trial test run today, sending some in the post.

The website and sales page are 95% ready, and I just need to add the option to gift it, as it's a really good gift.

You can gift them a little sparkle of joy every month in their post for less than $20!

Send a reply if you want me to email you once it launches, so you get first dibs on the founder's early bird pricing :)

My Courses:

• ​How To Find a Profitable Blogging Niche​​
• ​​Set Up A Blog In One Weekend​​​​
• ​60-Day SEO Solution​​​​
• ​Triple Your Traffic​
• ​ ​​​How To Make Money Blogging In 12 Months​​
• ​How to Master Affiliate Marketing​ For Beginners ​​​​
• ​The Headline Hacker​​​​
• ​Search Console Samurai​​​​
• ​How To Sell $1,000 in Digital Products with 1,000 Followers​​​​
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• ​Finding Freelance Jobs For Beginners​​​​
• ​How To Become A Freelance Writer In 60 Days​

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